Sydney, Australia




South African-born, Australian-based Li-Chi has an acute appreciation for composition, colour and minimalism, and creates beautiful and inspiring content on her Instagram account. With over 500 000 Instagram followers, the Masters of Architecture graduate showcases her photography and styling prowess across all social platforms. She cites legendary architects Frank Gehry and Tadao Ando as some of prime inspiration for her work. 

Li-Chi's unique eye for detail and high-quality content is highly sought after and she has worked with luxury brands Audi, Country Road, Dior, Ladurée, Nespresso and Tiffany & Co amongst her list of clients. A recent campaign saw Li-Chi travelling through the united Arab Emirates creating breathtaking photography for Dubai Tourism. Li-Chi’s creative content has caught the eye of several style publications, with Li-Chi recently named ELLE S.A’s “Insta-crush." is currently ranked 6th under the “Top 50 Bloggers in Australia” 2017 list for being one of the most influential bloggers in Australia.

Li-Chi is highly regarded in the fields of digital and social media content, collaborating with brands as a creative director, social media and brand consultant, digital strategist and influencer.

For all project & general enquiries:

– Top 50 Influencers Awards - 2017





Killian Pham

Killian (the artist formerly known as Vinh) is the sort of guy who will shamelessly fly the Boyfriends of Instagram flag but actually take amazing shots that will make you gasp, while also planning your entire social media strategy to boot. He’s been an illegal-tunnel-explorer, balcony-climber, moody-light-finder and currently holds the position of chief LCP portrait-taker. He’s doing an alright job ;) 


Christina guo

Christina is a Media & Communications/Law student who has been completing her double degree for way too long. She alternates between her camera, a paintbrush and the keyboard on a regular basis. When she’s not working through a mountain of law readings, she’s always on the hunt for new and interesting places to eat. Feed her bubble milk tea (half sugar, no ice) and she’ll love you forever.


Arvin Prem Kumar

Arvin hails from Kuala Lumpur and is currently freelancing as a photographer, videographer and food and drink contributor for LCP. You can usually find him photographing a beautifully lit flatlay food spread or flitting through your events, armed with his video camera and ready to make some magic happen.




Michelle has an eye for beautiful, delicate visuals and is an extraordinaire with a pen in her hand (or shall I say stylus!). She is the stellar illustrator behind the incredible animations and VFX work on our videos. On her off days you can find her drawing and designing away with the most sunshine-filled smile.






Do you usually shoot your pics on a camera or iPhone?
60 percent is on my iPhone7 Plus and 40 percent is on my Canon Mark iiiD

How much time do you then spend editing a pic?
Anywhere from 5 minutes to two hours.

Do you have a favourite filter?
Yes! G3 on VSCO at the moment!

Do you spend a lot of time each day dedicated to Instagram?
I try to upload once daily. But if I’m feeling tired or run down, I take a day off. I try not to spend too much time on it. Offline time is really important to me.

How do you concept for a shoot?
Before a shoot I will look at magazines as a big source of inspiration. Depending on the client, I always head online and have a flick through some of my favourite magazines to collate a collage. I like to gather a whole bunch of ideas and then draw and edit whatever I like or don’t like.

Because I studied architecture, I like to visualise and draw my own concepts. I usually sketch out an image of how I want it to look like beforehand. If it’s a food or lifestyle shot, I’ll write down a list of what I need to buy and then I go hunting for props. I’l then execute the whole concept and spend a day shooting.

What methods did you originally undertake to help build a following?
Upload daily, keep a consistent style in editing and have a theme.

You studied architecture, but are now doing something completely different. Do you ever want to get back into architecture? Do you miss it?
I do miss it, but I’ve always had a big passion for photography and design. I think a huge part of architecture is quite evident in my images – everything is quite composed and I pay attention to symmetry, tonal colours and negative space. There’s just little things that I’ve developed over the years from studying architecture that has led me to be quite a perfectionist in my photography. I think eventually once I, hopefully, have a family one day, I would definitely want to return to architecture.

Have you made great friends with other successful Instagrammers?
Yes! Some of my best friends I’ve met through Instagram. It’s really great to have a supportive group of creatives who understand and accept your work.

What are your five top tips for budding Instagrammers?
Be patient (good things take time), upload daily, engage with other people’s content, develop a consistent editing style, and have a theme!


Still sorta' curious?
Shoot me an email at and g
o for gold!