Chanel Factory 5

What a dream come true being able to create something special to celebrate the 100th birthday for Chanel. I was incredibly drawn to the concept and packaging from the get go and am in absolute awe of how well executed this pop up has been.

“For anyone who simply can't get enough of the iconic fragrance, Factory 5 provides seventeen new products incorporating N°5. Each item is inspired by an everyday object, illustrating the versatility of the perfume. Mundane necessities, such as cans and paint tubes, now contain precious body care formulas infused with Chanel N°5 as the sole ingredient. Functional pop art.

By reusing these everyday objects, N°5 has subverted their functions, demonstrating once again that luxury is in the experience we have of things. Dressing these objects with the N°5 identity, they become luxurious, iconic products, while keeping their own designs," shared Thomas du Pré de Saint Maur, the brand's Head of Chanel Global Creative Resources – Fragrance & Beauty. "Whether it’s a tube of paint, a tea tin or a burette, all are universal, timeless objects that we have dressed in N°5’s visual codes so as to transfigure them."

Happy birthday Chanel N°5!

A special thank you to the wonderful team from South Africa Chanel for giving me the opportunity to work alongside such a beautiful brand. I am truly honoured.

Photography: Li-Chi Pan