Moncler Genius, One House, Different voices:
n its third edition, Moncler Genius keeps on evolving and exploring new horizons, different categories and novel approaches to communication that give a voice to personal creativity. Times move, Moncler Genius moves. Moncler Genius reaffirms itself as an open concept that is driven by experimentation and crosses the lines of conventions. Its DNA lies in reinvention. Its reason to be is to decode the customers’ behaviors, expectations and emotional connections.
Naturally, the Moncler Genius creative hub evolves welcoming JW Anderson with his arrestingly clever vision of gender-defying fashion. The Northern Irish designer brings a unique design aesthetic that offers a modern interpretation of masculinity and femininity, through a cross-pollination of menswear and womenswear. He joins the house alongside Sergio Zambon and Veronica Leoni for 2 Moncler 1952, Sandro Mandrino for 3 Moncler Grenoble, Simone Rocha, Craig Green, Matthew Williams of 1017 ALYX 9SM, Fragment Hiroshi Fujiwara, Richard Quinn and Poldo Dog Couture.
This year Moncler Genius enters a new phase and goes beyond the product embracing the world of experience while empowering personal communication and bringing connections and emotions from the digital domain to real life. The house of different voices breaks its own boundaries by exploring beyond fashion and giving a voice to personal creativity.
Moncler Genius takes its first step in this direction joining forces with the iconic luggage brand RIMOWA to unveil a bold new travel concept, Moncler RIMOWA “Reflection”, showcasing novel innovations in technology, connectivity and communication in the digital age. With the help of a custom-build app and the complicity of a LED screen, the idioms of social media are brought to a physical dimension giving people the opportunity to communicate and connect.
The potential areas of experience for Moncler Genius know no limits. The vision is to reinterpret the ordinary through the extraordinary and to inspire emotions in both the city, and the mountain, where Moncler was originally born. With this belief, Moncler Genius 2020 extends its pioneering spirit as an innovator of the outdoors. MATE.BIKE offers a unique take on progressive travel with an electrical bike created for the extreme terrain of the mountain and the snow, testing the boundaries of conventional commuting and personal expression.
Moncler Genius is unveiled on February 19th, a moment where the Moncler Genius identity becomes a tangible experience as the creative minds meet. Different situations, one for each genius, house different visions, all of them building the Moncler message, arising communication, on and offline.
Moncler Genius stands for unicity and multiplicity at the same time. It speaks to people of every age, it is across-the-board. Furthermore, an exclusive form of participation is offered when Moncler Genius will open to the public in Milan on February 23rd. In 2019, over twelve thousand attendees took part in the experience creating a synergy with the city of Milan. Registration is encouraged on moncler.com.
